Winning the Digital Deal: How to create a successful digital retailing strategy

Thursday, April 6, 2017 | 2:00 pm ET / 11:00 am PT

Are you ready to sell cars online? New digital retailing technologies are making it possible, with profound implications on your sales and CSI scores. But there’s a lot more to digital retailing than just software. In this session, Andy MacLeay will discuss the consumer trends shaping the emergence of Digital Retailing, and get beyond the hype to share a proven framework for successfully making profitable online deals.

Andy’s presentation will include:

  • New, exclusive research into today’s consumer buying preferences.
  • A look at the emerging technologies that are enabling the online selling revolution.
  • A proven framework for implementing a successful digital retailing approach at any size dealership.
  • Key success metrics, and essential questions to ask your technology partners before investing in digital retailing.


Steve Finlay
Senior Editor
Wards Auto
Andrew MacLeay
Director of Digital Marketing